Have you ever heard of zaps?
We certainly hadn’t until @HereEast interviewed the guys who are using AR and VR experiences to deliver short-form content via mobile and headsets.
They’ve been working hard over the last five years to make these zaps, and are really re-imagining what content can look like on the new creative canvas of mobile in a new digital experience economy. Sounds like we’re in for a treat!
This week, let’s take a look at…
@HereEast interview @Zapparapp: #MakerMonday with Casper Thykier
Casper, who has a background in marketing and advertising, tells Here East how he became interested in the opportunities within augmented reality when he helped set up VEEMEE nine years ago. Unphased by the obstacles in the way in the early 00s, Caspar and his team set about exploring AR experiences with the goal to get everyone equipped with the tools they need to create their own virtual reality and augmented reality experiences.
Interested to find out more? Click here to read the full article.