With technology being a part of almost everything we do in our normal day, shouldn’t the way we use it be fun also? Do you remember the Volkswagen campaign, when stairs were turned into a giant piano keyboard to get more people walking instead phone mobile spy of taking the escalator?
This week @HereEast speak to the brand-experience-guru who is now working on a new company project to ensure people’s every day movement is turned into renewable energy and data. Just as a windmill uses wind to essay buy online create electricity, he is using human movement to do a similar thing!
Let’s take a look at…
@HereEast interview @Pavegen #MakerMonday with Archie Wilkinson
Archie explains to @HereEast that with our world continuously revolving, we have to grow up and move into an age which finds innovative ways to mix the old with the new. He talks about @Pavegen and their biggest project in Victoria Park, where they teamed spy track a cell phone up with Adidas and installed running tiles so that when people walked over them LED lights and balls would respond by counting how much energy was produced!
Interested? Click here to find out more about the other cool projects they have worked on!