Following the indulgent festive season of one too many roast potatoes or mince pies, many of us will have resolved to become fitter and healthier this year!
If 2019 is the year you want to get fit or push the boundaries on what you think you can achieve, then we have the app for you!
Forbes named it the ‘Netflix of fitness’, because no matter how dedicated you are to the gym – getting there is usually half the battle. Fiit is on a mission to make fitness addictive, by creating an interactive online platform that brings the best studio fitness classes and instructors direct to your living room.
The London Living team headed down to Fiit HQ at Here East on the Olympic Park in Stratford to interview Chiara, Head of Growth, to tell us more about their plans to keep the world moving throughout 2019!
1.You brand FiiT TV as an “online fitness platform”. Can you tell us more about what this is and the different types of classes it runs?
Fiit is an app that lets you stream fitness classes on-demand straight to your home. You can choose between three main types of classes: Rebalance (which includes yoga, pilates and breathwork), Strength and Cardio. You also have the choice to choose between 25 and 40 minute classes which are all led by the industry’s best trainers including Chris Magee, Richie Bostock and Adrienne Herbert.
2. What are the benefits of FiiT TV offers, as opposed to joining a gym or having a personal trainer?
Well firstly, you avoid the worst part of the gym – getting there! You can roll out of bed straight into a yoga or cardio class without time wasted on either end. We also work with 18 of the industry’s top trainers to give our members the expertise and motivation you would get from a personal trainer at a fraction of the cost.
3. I’ve seen FiiT TV mentioned a lot in the press. Why do you think it has become so popular?
We see two main reasons driving our rapid growth. Firstly, Brits are becoming increasingly health conscious: they are paying more attention to what they eat and how they exercise. Secondly, we are becoming increasingly time-poor. For many people, and busy parents in particular, Fiit is the perfect way to fit in 30 minutes of exercise a day.
4. We can’t believe the app is free!What are the benefits if we signed up to Fiit premium?
You get 3 main benefits by signing up to the Premium Fiit offer. Firstly, you get a free Fiit device worth £65. This tracks your heart rate, repetitions, personal bests, calories and Fiit points! Our Premium users love this as it pushes them harder in every workout and keeps them accountable. You also get access to all Fiit classes – that’s 3 times more than in the free version, as well as exclusive classes. Finally, you can unlock our personalised training plans which are available in 4 different levels across our 3 studios.
5. What’s your favourite work – out? Are you a yoga bunny or prefer more adventurous exercise?
I like to mix it up! I started exercising properly about 5 years ago with Kayla Itsines’ home workouts. I then switched to Classpass (a flexible fitness membership app) and was constantly cycling to all corners of London for weird and wonderful classes. More recently I’ve got into climbing and triathlons as I get bored doing the same thing, so I really like the variety that comes with it.
6. Where is your favourite place to work-out in London?
I love swimming in the open-air London Fields Lido – although ideally when it’s a bit warmer!
7.The health and fitness industry has become incredibly popular. How does Fiit differ from other health and fitness apps on the market?
The biggest difference lies in the Fiit device. Most apps and e-books are one-way; you do a workout but you don’t get any feedback. With Fiit, users can keep track of their progress over time and see improvements in their heart rate, reps and calories burnt. We know from speaking to users that they love this feature (that allows them to see themselves improve) and we have lots of plans to develop our tracking in 2019.
8. What changes do you think we will see in the health and fitness industry in the years to come?
I think we’ll start to see people increasingly using technology to take their health and fitness into their own hands. Instead of paying large sums of money for weekly personal training sessions, people will be able to get access to much more personalised, detailed information about their health on a daily basis. We will also see technology help us draw connections between exercise and other aspects of our wellbeing such as sleep, nutrition and mental health.
10. Any tips you can give London Living followers about how to stay fit and healthy this January?
At Fiit, we’re big believers in consistency. So whilst it’s great to make a big push in January it’s more important to create healthy habits that you can stick to as the year goes on. Studies have shown that you have to do something 4 times a week to start creating a habit – that’s why this January we’ve released a brand new 30 day fitness plan with 4 classes a week – completely for free. You can download Fiit for free today to check out the plan and make 2019 the year you make it stick!
11. What exciting things do you have coming up at Fiit TV?
Our mission is to keep the world moving and in 2019 we really want to make sure everyone can benefit from Fiit. We’ve had lots of requests to build an Android version of the app as well as open it up internationally so we’ll be working these two projects. We’ve got lots more planned too but unfortunately, it’s all under wraps for now!