Photography – Christopher Horwood
With three new food halls launched this year alone (and with plans to announce another 3 soon), Market Halls combines all the latest trends for food and drinks businesses strategically under one roof.
The first site to open was Market Hall Fulham, which includes 10 kitchens and a bar, the second being Victoria, which was originally the nightclub Pacha, now transformed into a food hall which includes 11 kitchens and three bars. And lastly, the flagship hall, West End, which is located in the downstairs of the former BHS building, just off Oxford Street.
We wanted to know what all the buzz was about, so this week London Living visited Market Hall Victoria, and interviewed the Head of Operations Simon Anderson, a former art gallery owner and one of the founders of the barbecue restaurant Pitt Cule. Located conveniently next to the Victoria tube station, Market Hall Victoria showcases a diverse and eclectic offering of food and drink across three floors with eleven kitchens, a coffee shop, and three bars which serve independent British made beers and spirits. A 100 person drinking roof terrace is set to launch in Spring 2019!
How long has Market Halls has been up and running for?
We opened our first site Fulham in May, and we opened Victoria 3 weeks ago! I curated all the Restaurants and helped with the set up.
What was the purpose of creating this incredible venture?
The purpose really was to provide a new and interesting way of dining. This way, we can bring together a lot of great independent restaurants into areas they wouldn’t really have the opportunity to trade, and give people a new way of experience dining.
How does Market Halls differ to other eating halls in London?
It depends on what you define a hall as. We are obviously different to street food markets because we are indoors, which makes it much more like restaurant. But, besides that there isn’t necessarily a competitor.
What makes Market Halls so popular?
I think location is really important. The location here in Victoria is very popular. It’s not traditionally the most catered for area, but there a lot of people who work around here who are desperate for something new and different. And lastly, the quality of the traders here. We managed to bring restaurants who are on top of their game and bring them into once place, and that choice and ability of freedom to tailor your experience, is definitely the biggest reason it’s so successful.
What do you think it’s done for the community?
In Fulham, the building was empty for 6 years, and in Victoria (here), the building was empty for 4 years. We have transformed large empty spaces, and re-invigorated the area. We have a big Christmas grotto planned in Fulham which will draw lots of families together. We are providing a new and interesting space for communities across London.
There has been a lot of regeneration to the area, bringing lots of new people to the area, so it was a no brainer.
Do you have a favourite food stall?
That is like asking who my favourite child is! What makes this so special is because I curated the halls, I chose the restaurants and they are all of my favourites.
We tried to provide something where you can continuously come back and have an entirely new experience with all the different foods on offer.
What are you grand plans for the future?
We have Oxford Street opening – a site that is 3 times the size of Victoria. And we have lots of other exciting expansions planned for various cities around the UK.
All Market Halls will be open seven days a week for breakfast, lunch and dinner.
Click here for more details:
Photography – Christopher Horwood