Fan of beautiful Scandinavian interiors, modern homeware and organic children’s clothing and toys? You should definitely be excited about the latest arrival to East Village’s retail scene! Olive Loves Alfie is a creative family lifestyle shop offering stylish designs for all ages, as well as in-store family workshops – a perfect fit for the ever-growing E20 community.
Since opening the doors to their first shop in Stoke Newington in 2005, Olive Loves Alfie has proudly sat untouched in TimeOut’s top 100 shops list – so it was only right that they opened a second store in London’s hippest new postcode in Stratford’s East Village. Combining Scandinavian and British clothing for children as well as carefully crafted toys, books and homeware, this is a haven for local families looking to snazz up their East Village digs.
With two best-selling interior books under her belt, founder Ashlyn Gibson certainly knows what she’s talking about when it comes to creating beautiful homes. Her latest east London spot features a giant wooden house, beautiful room arrangements and even a perfume salon. With a focus on organic and sustainable clothing and toys from independent designers from around the world, this place guarantees an endless stream of inspiring, unique pieces for your home and wardrobe.
As well as the shop, Ashlyn also plans to use the space to host events and workshops throughout the year. Ahead of Christmas she ran free festive family workshops featuring Christmas decoration making for children, festive bird crafting and gift wrapping, and this year should see everything from perfume salon evenings to weekend plant workshops! You can stay up to date with upcoming events and workshops by signing up to the Olive Loves Alfie mailing list on their website.
Olive Loves Alfie East is the hub for any innovative project, allowing you to create your own stunning interiors, and also find top-of-the-line gifts for both adults and babies. It’s fair to say it’s a one-stop-shop for any modern family.
Like what you’re reading? Catch the sales while they last at Olive Loves Alfie East, located at 6 Victory Parade, London, E20 1FS – just a short walk from Westfield Stratford City.